Many films use social networking sites to advertise films. This is an example of how films are using new technology in order to reach out to their target audience who use it. The most popular target audience is 18-26 year olds and the main users of social networking sites such as facebook are also 18-26 year olds. This suggests that film companies are locking onto a new advertising market which was not available before the technical revolution.
We have created a facebook group like other film companies do, but ours is not to advertise, it is to discover what people think of our rough cut. It is important to research this in order to gather different peoples opinions.
This is some of the feedback we received:
- "In some scenes the tops of heads were cut off."
- "The car screeching made it obvious that she had died. Wasn't it supposed to be mysterious?"
- "The second song didn't really fit with the rest of the film"
- "Time zones are not clear"
- "Needs to be a more obvious link between the characters which would probably make the overall story line clearer"
- "Make the characters relationship more obvious"
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