Film research

To gain a better insight into what movies different kinds of people watch, I decided to do a questionnaire and separate people into age groups. I have chosen to ask two people older than me, two people younger and two people of my age group (18). With the results I am planning to find out what our target audience would be for our film.

I asked the following questions:
1) What films have you watched in the past month? a) What made you choose this film?
b)Where did you watch it? c) Would you watch that type of film again?

These are the results.
Older age group questioned 1 (60 years old)
1) Twilight a) I liked the first one b) Showcase cinema c) Yes
2) Avatar a) I wanted to see if it lived up to the hype b) Showcase cinema c) Yes

Older age questioned 2 (44 years old)
1) He's just not that into you a)My daughter was watching it b) Home DVD c) No it was a bit boring
2)Up a)My daughter wanted it b)Home DVD c) Yes
3) Twilight a) My daughters wanted to watch it b) Home DVD c) Yes
4) The time travellers wife a)it looked good b) Home DVD c) Yes

My age questioned 1 (18 years old)
1) Pirates of the Caribbean 1 a) I haven't watched it in a while b) Home DVD c) Yes
2) Pirates of the Caribbean 2 a) Wanted to watch it after the first one b) Home DVD c) Yes
3) The Mummy a) Have never watched it all the way through before b) Home DVD c) Yes
4)Up a) It's Disney ! b)Home DVD c) Yes
5)Twilight a) I watched the first one was good b)Home DVD c) Yes

questioned 2 (18 years old)
1)Alexander a) It was on TV b) Home TV c) Yes
2) Time Travellers Wife a) Wanted to see if it was as good as the book b) Home DVD c) Yes
3) Twilight a) I saw the first one b) Home DVD c) Yes


Younger age group questioned 1 (15 years old)
1)Fools Gold a) It was the only thing on my Ipod b) Holiday Ipod c) Yes
2) De Ja Vu a) Family were watching it b) Holiday Ipod c)Yes
3) He's just not that into you a) I haven't watched it in a while b) Home DVD c)Yes
4)Tomb Raider a) It was on TV b) Home TV c) Yes
5) Old dogs a)On the plane b) On the plane coming home c) No, it was boring and not funny.

questioned 2 ( 8 years old)
1)Alvin and the chipmunks a) I liked the first one b) Cinema c) Yes
2)Up a) It's a new Disney one b) Home DVD c) Yes
3) Jungle Book a) wanted to watch it again b) Home DVD c) Yes

I have found out through this research that the amount of films someone watches does not depend on their age. However, there is a distinct difference between the types of films different aged people watch. People in the younger categories tend not to watch films over a 12 rating, this is possibly because their parents do not allow them to, they are not allowed into the cinema to watch them or the types of films rated above a 12 do not appeal to them. This is because films rated a 15 or above often contain scenes of violence and of horror.
There is a similarity between all of the people questioned- that they all watch more films at home on DVD than they do at the cinema or on TV. This suggests that people can no longer afford to pay the prices that cinemas charge or do not find the experience as pleasurable as they do at home.